In an interview with TechGraph, Rakesh Goyal, Director of Probus, discussed how recent changes in IRDAI regulations have driven innovation within the company. He also highlighted the company’s efforts to expand its presence in rural India through specialized insurance products, including crop and livestock protection.
Read the complete interview in detail:
TechGraph: Probus has been a significant player in the Indian insurance market. How does your range of services meet the changing needs of today’s customers, especially in the retail and small business sectors?
Rakesh Goyal: Probus Insurance offers a diverse range of insurance products that cater to both retail and small business sectors. By focusing on personalized insurance plans, we meet the growing demand for flexibility in coverage. For small businesses, Probus provides tailored solutions that offer comprehensive protection across various business risks, ensuring financial security and continuity.
In the retail sector, we focus on simplifying insurance products and making them more accessible through digital platforms (app and website), ensuring that customers can easily compare and purchase policies that suit their needs.
Additionally, our self-inspection service for car damages offers policyholders the convenience of assessing and reporting vehicle damage through a mobile app, streamlining the claim process and reducing the need for physical inspections.
TechGraph: With growing competition from digital insurers and insurtech startups, how does Probus set itself apart in terms of technology, customer experience, and product innovation?
Rakesh Goyal: Probus sets itself apart through a combination of cutting-edge technology, superior customer experience, and continuous product innovation. Our technology-driven platforms enable us to provide seamless, personalized services, from policy issuance to claim settlement.
We focus on enhancing customer experience by offering 24/7 support (through ChatBot, and WhatsApp Chat features), faster claim processing, and integrating digital tools that empower customers to manage their policies online. Our self-inspection service for car damages also accelerates claim approvals.
